DENVER-The local office of First Industrial Realty Inc. is offering an unusual incentive to any broker that leases its 82,044-sf industrial building in the Freeport Business Center — a year’s free rent for a BMW X-5 sports utility vehicle.

First Industrial mailed about 50 BMW keys to top industrial brokers in the northeast market with a small brochure that read: “We want to put you in a new BMW. In your hand right now is the key to a brand new BMW X-5. It’s sharp. It’s got some muscle. It’s waiting to go home with you. All you need to do is bring us a deal. Freeport Business Center, at I-70 and Peoria, has 82,044 sf available. If you can fill it, the car is yours.”

The winning broker needs to bring a signed lease to First Industrial no later than Sept. 1. It must be for a minimum of five years and the tenant must meet First Industrial’s standard for credit worthiness.

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