Through the new alliance, ChainLinks customers will have the ability to offer their "excess" retail properties for sale through ICON, which uses trade credits to pay more than would be gained on the open market. "This relationship will allow us to offer our clients a disposition technique that will dispose of under-performing assets, while avoiding million of dollars in write-offs," says Troy Peple, president and CEO of ChainLinks.

"Property owners can gain a financial advantage by tapping ICON for goods and services they would have purchased regardless," adds Peple. "Corporate barter brings value to all involved."

A spokesperson for ChainLinks tells GlobeSt.com, "ICON's method for disposing of property using barter will complement the services that ChainLinks already offers through its relationship with DJM Realty." That partnership allows each to leverage the resources of the other.

At the time of that partnership, Andrew Graiser, co-founder of DJM commented, "Our partnership presents DJM with access to ChainLinks' 50 offices across North America, 300 retail real estate experts and knowledge of local markets. In turn, ChainLinks will be able to leverage DJM's national disposition experience, lease mitigation and consulting and Gordon Brothers' capital resources in facilitating retail mergers, dispositions and equity and debt financing."