The four-story, 165,000-sf development is rising at 407 N. Maple Drive, not far from the world-renown Rodeo Drive. It will be known simply as The Maple.

Geffen, one of the world's richest men, is a music producer and a partner in DreamWorks SKG with Steven Spielberg and Jeffrey Katzenberg. His partner in the new office complex is Dr. Bernard Salick, head of Beverly Hills-based Bentley Health Care Inc.

Concrete for the parking garage was recently poured. Though Geffen and Salick have so far funded the development costs themselves, one source says the pair is about to close a $40-million construction loan to complete the project.

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