Same Time, New Look for Fast-Food Chain

EUGENE, OR-The locally based fast-food chain Taco Time is changing its hue. Dull green and off-white are set to be replaced by the likes of burnt orange, lemon yellow and eggplant purple as the company seeks to stand out in what has become a crowd of drive-thru eateries.

The prototype, in Eugene, got its new exterior colors a couple of weeks ago. Eventually, if all goes as planned, the color will bleed onto all 400 Taco Times in the United States and three other countries, and onto everything else as well, including its logo, signs, menu board, packaging, uniforms and Web site.