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Personnel File - A Peek Into the Future

Did you know that 35% of real estate CEOs will be gone within the next five to seven years? Did you know that 25% to 30% of brokers will be gone or replaced…

By Christopher Lee | Updated on July 16, 2001

Did you know that 35% of real estate CEOs will be gone within the next five to seven years? Did you know that 25% to 30% of brokers will be gone or replaced by new business advisors? These are just some of the findings from our recent The Future of Real Estate study. Based on interviews with more than 100 real estate chief executives, the study reveals several surprising trends:

Compensation: Watch for the emergence of the floating salary, whereby real estate firms will bifurcate base salaries into fixed and variable components. The fixed component will likely be 80% to 85% of the market rate for that position. At the end of each quarter or year, real estate companies will study the market and determine the variable component or value of each position and make the necessary lump-sum adjustment payment. Base salaries will likely increase 150 to 300 basis points above the rate of inflation, and annual bonus awards will approximate 90% of the targeted amount. Watch for teaming and profit-sharing to become commonplace in brokerage. The shift toward a 100% split for the high-production broker may be in store for small to mid-size brokerage firms.

Consolidation: The industry consolidation will continue, and as many as one third of today’s CEOs will be gone by 2008. Succession and legacy exits will become a leadership challenge for many organizations. Don’t be surprised to find the new acquirers to be non-real estate firms. (e.g.: An Amazon.com and Equity Office Properties merger would provide millions of contacts to the acquirer.)

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