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Amsterdam Hotels Score With Euro 2000

LONDON-The annual European hotel survey from consultant PKF shows that hotels in Amsterdam performed better than any other European location during 2000. The Euro 2000 soccer tournament boosted occupany and room yields.

By Steve Killick | Updated on July 17, 2001

LONDON-Amsterdam is top of the European hotel league according to a surveypublished today by accountant PKF. The firm’s City Survey 2001, backedby investment bank Schroder Salomon Smith Barney, has analysedperformance of 548 hotels in 53 cities throughout Europe, the MiddleEast, Africa and South Asia.

Amsterdam topped the European league in terms of room occupancy androoms yield growth thanks to the huge influx of tourists arriving towatch the Euro 2000 soccer championship. Five European cities achievedover 80% room occupancy rate with Amsterdam at 83.5%, Copenhagen closebehind with 81.4% then Zurich, 81%; London, 80.8%; and Barcelona at80.6%. A decade ago Berlin occupied top spot with 73.2% illustrating thescale of improvement.

Melvin Gold, managing director of hotel consultancy services at PKF,says, ‘The millennium year was a great one for the European hotel sectorwith 16 cities enjoying double digit increases in rooms yield. Theseresults show that Europe is still on an upward cycle.’

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