CORFAC Executive Director Tom Bennett says a recent survey of member firms shows most expect a softer second half this year and began implementing strategies months ago to take advantage of evolving market conditions. CORFAC's fall conference -- titled New Economy & The Changing Art of the Deal, Part II -- will focus on practical strategies that are working in that regard, says Bennett, who calls it "Take Home Value."

"At our winter conference in Orlando, we explored the origins and demographics of commercial real estate in the New Economy," Bennett says. "In September we are presenting some very candid looks at what's working and how it can work for individual brokers."

Bennett says that in one session, a panel of clients will discuss how the New Economy is changing the strategies and what they need and expect from commercial real estate executives.

Another panel will explore how brokerage firms are positioning themselves to profit from the New Economy. A morning session is devoted to technology with live real time demonstrations from major industry vendors. Afternoon sessions are devoted to deal referral meetings and introductory presentations from new CORFAC members.

"Our industry is evolving very quickly and both of our semi-annual conferences this year are focused on the same central issue," says Bennett. "We hope to listen to some of the country's leading experts and dissect what they say."