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Radisson, Atlantica Form Alliance in Brazil

MINNETONKA, MN-The partners plan to add 10 hotels and three resorts in Brazil over the next three years, with the first Radisson hotels set to open this summer. Radisson hopes to expand throughout Latin America.

By Jim McCartney | Updated on July 24, 2001

MINNETONKA, MN-Radisson Hotels & Resorts has formed a strategic alliance with Atlantica Hotels International that will set the stage for the entry of the Radisson brand in Brazil and accelerate the organization’s continued growth throughout Latin America. The development strategy of Atlantica Hotels for Radisson includes conversion of existing hotels and new construction in leading business and leisure destinations throughout Brazil.

Since its formation in 1998, Atlantica Hotels International has grown to more than $675 million in assets under management. With 14 hotels open and operating and additional hotels opening every 20 days, the company expects to have 25 hotels open by year-end.The new partnership will develop first-class Radisson hotels and resorts and expects to add 10 hotels and resorts during the next three years, says Jay Witzel, president and COO of Radisson Hotels & Resorts. The first Radisson hotels in Brazil are expected to open this summer.

“This partnership is a win-win agreement because it combines the seasoned experience of Atlantica Hotels’ development and management in Brazil with Radisson’s sales and marketing expertise in the global marketplace,” Witzel says.

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