The site is in Braselton, GA, off Interstate 85 and 25 miles northeast of Downtown Atlanta. Rooker is shooting for a fall 2002 completion. Haverty is leasing the quarters from Rooker for 15 years. Haverty and Rooker officials couldn't be reached at GlobeSt.com's publication deadline to learn leasing details or construction costs.

But area construction industry estimators tell GlobeSt.com on condition of anonymity the center will probably be built at no less than $65 per sf or a total $32 million. If it is expanded later to 932,000 sf at the same per-sf construction cost, the aggregate cost would be $60 million.

"That's a very conservative figure," the estimator tells GlobeSt.com. "It could be much higher, depending on the electronics and telecommunications equipment that might be installed along with the construction."