HERNDON, VA-Older Americans are some of the least Internet-savvy users, but one property management firm hopes to change all of that.

Clark Realty Management, a subsidiary of Clark Enterprises in Bethesda, MD was formed in January to take a bite out of the property management business. Clark is already a huge force in the commercial real estate and construction businesses.

The firm has gotten off to a good start, recently landing the management assignment for Kendrick Court, a 139-unit senior housing community here. And to differentiate itself from some of the other major property management firms in the region, CRM hopes to make extensive use of technology in new ways, including the Internet. “The proliferation of the Internet and the invention of Web-based applications have created a unique opportunity to reinvent property management operations,” says Stephanie Shum Anderson. Anderson is responsible for managing the new technology and e-business initiative at Clark Realty.

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