Only a select community of land brokers are even aware the parcel is for sale, brokers tell GlobeSt.com.
The property owner is New York-based UBS Warburg, the global financial services arm of UBS AG of Zurich, one of the world's largest banking houses.
The dirt is back on the market after year-long negotiations between Starwood Hotels & Resorts Worldwide of White Plains, NY and UBS apparently broke down, brokers tell GlobeSt.com on condition of anonymity. Starwood officials couldn't be reached at GlobeSt.com's publication deadline.<pStarwood had planned to build a $250 million, 1,500-room Westin Hotel on the site at Interstate 4 and State Road 535. The 50 acres are next to the Vistana timeshare resort, a Starwood-owned asset.
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