The place will be geared toward adventure, and expects to host mainly corporate events, for which it will charge for food, drinks and a range of sporting and team events. Some of the games will include rock climbing, giant jigsaw puzzles, sand castle building, water balloons, and hula-hoops.<PCity Beach first developed a 23,000-sf indoor facility in Emeryville, which opened in 1992. Consisting of two beach sand courts, three hard surface sport courts, weight and fitness equipment, a restaurant cafe, and men's and women's locker rooms, Emeryville was the first prototype sport facility of its kind in the Western United States. Programs offered included leagues, classes, open play, tournaments, food & beverage service, memberships and birthday parties.

Expanding the scope of the concept into a different market area, the developers opened its second facility, City Beach Santa Clara, in 1994. City Beach Santa Clara opened with one beach sand court, six hard surface sport courts, an expanded weight and fitness area, bar and restaurant, and men's and women's locker rooms. With the two locations City Beach was the largest volleyball facility operator in the United States.

As the business grew and expanded in Santa Clara, the founding partners decided to concentrate on one site, and sold City Beach Emeryville in December of 1997. In late December and early January of 1998, City Beach Santa Clara underwent renovation as a result of its expanding corporate offsite business. The developers want to expand because of the location's success.