The global education campaign is designed to criticize the locally-based company's use of genetically engineered ingredients in their foods, beverages and bottled Frappuccino drinks, their choice of coffee suppliers as well as Starbucks' refusal to promote Fair Trade shade-grown coffee as the coffee of the day.

Starbucks, the largest gourmet coffee shop chain in the world, has previously indicated that it is considering giving in to at least some of the demands of the Organic Consumers Association, but still has not yet made a firm commitment.

"For six months now, Starbucks has been stonewalling. PR statements and halfway measures are not enough, says Ronnie Cummins, National Director of the Organic Consumers Association. "Starbucks must either give in to the demands of consumers around the world for a non-genetically engineered product line, Fair Trade coffee, and social justice, or else they run the risk of further damage to their reputation and bottom line."