Woodruff's appointment sends RB president Terry Hartigan into the chairman's office. Until now, five-year-old RB Development has worked within the Bowers organization on company-owned redevelopment projects. RB plans to do third-party development deals on its own for the first time.

"We want to be a resource for the firm, but not limited to the firm," Woodruff says in a prepared statement. RB seeks to attract financial and development partners on build-to-suit projects, raw land development, income-producing assets, renovations and ground-up development projects.

Existing high-profile RB projects are the 260 Peachtree office building and Shadowood Office Park.

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