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Domino's Cooks Up UK Expansion Plan

LONDON-Domino's Pizza has retained King Sturge to find 270 new UK stores over the next five years. This will more than double the size of the UK portfolio, strengthening the chain's already-dominant position.

By Graham Parker | Updated on October 12, 2001

LONDON-Domino’s Pizza, the UK’s number one pizza delivery company, plans to more than double its UK portfolio over the coming five years. At the moment it trades from 231 UK sites – 197 franchised and 34 company-owned. Now it has retained agent King Sturge to find it another 270 stores before the end of 2006.

Domino’s has an estimated 20% share of the UK delivery pizza market. ‘Lifestyle is a contributing factor,’ said property acquisitions manager Colin Jarrold, ‘and a 22% increase in our brand awareness over the last four years has also had an enormous impact on the growth of our business. The kerb appeal and location of our stores has played a significant part in achieving this awareness.’

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