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340,000-SF Auto Showroom Makeover Includes Indoor Track

NEW YORK CITY-A 340,000-sf auto showroom is breaking out of the box with a high-tech redesign that includes an indoor test track, climbing wall and cafi.

By Glen Thompson | Updated on October 15, 2001

NEW YORK CITY-Manhattan’s 11th Avenue auto-showroom enclave is going upscale with the renovation of a 340,000-sf dealership that will include a truckload of eye-catching, high-tech amenities.

The Manhattan Auto Group’s renovated facility 787 11th Ave., between 54th and 55th streets will feature a 30-foot-high atrium and circular balustrade and each brand will have its own “salon,” designed to combine the marketing techniques of high-end consumer products with art-gallery ambience.

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