Tourism Commission to Unveil 'Recovery Plan'

PORTLAND-The Oregon Tourism Commission on Monday will release a report on how it plans to enhance the industry’s recovery effort in the wake of the terrorist attacks on Sept. 11. The plan will be made available at 9 a.m., during the Oregon Lodging Association’s annual convention at the Oregon Convention Center in Portland.

Efforts to develop the plan were announced Sept. 24. The plan is designed to support and maximize efforts statewide, and encourage funding at the state and local levels. It will include statistics about the industry, identify new funding sources for marketing, and include a new ad campaign designed by Wieden + Kennedy, as well as other elements.

Tourism, with an annual economic impact of $6 billion, is one of the state’s key industries. To ensure the health and viability of the industry, OTC says it consulted with business partners, community leaders, tourism organizations, and state and national officials “to develop the plan to provide positive support for the state and industry in this time of recovery.”