NEW YORK CITY-A corner lot in SoHo, long known as the seasonal home of the Spring Street Flea Market, is once again being shopped as a build-to-suit property. The owner of the highly visible parcel on the southwest corner of Spring and Wooster streets has a new broker that is marketing the site as a rare chance for a swank retailer to establish a major presence in one of the city’s most stylish and pricey neighborhoods. But sources close to the situation say that despite its prime location, the lot remains vacant because the owner refuses to budge on price.

Located at 144 Spring St., the vacant parcel should be attractive to high-end retailers looking to tap into SoHo’s unique mix, which finds classic stores such as Chanel and Burberry sharing expensive frontage with ultra-hip boutiques, restaurants and clubs. Zoned for a five-story structure, the property has 20 feet of frontage on Spring Street and 80 feet on Wooster Street. It is owned by 144 Spring Street Realty LLC, which a source close to the deal says is controlled by developer Henry Hay, owner of at least two other retail spaces in SoHo.

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