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Mexico Pumps Up Marketing Budget

ORANGE COUNTY, CA-Southern California hoteliers will soon face increased competition from neighboring Mexico, as officials there have unveiled a new tourism-related marketing campaign targeted specifically at North American travelers.

By Erin Cassin | Updated on November 13, 2001

ORANGE COUNTY, CA-As Orange County’s tourism industry continues to struggle in the wake of the September 11 attacks, it will soon face stepped-up competition from south of the border. Anxious to stimulate travel to their country during the upcoming winter months, The Mexico Tourist Board has unveiled a multi-faceted marketing campaign directed specifically at North American tourists.

“Mexico maintains its preference among North American travelers and we recognize that North America is our most important market, with 80% of foreign visitors to Mexico coming from the United States and Canada,” says Leticia Navarro Ochoa, Mexico’s Secretary of Tourism.

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