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Starwood to Open Times Square Hotel for New Year's Revelers

NEW YORK CITY-While the lodging industry takes it on the chin throughout the country, the Crossroads of the World will see the opening of a high-end hostelry just before the ball drops on New Year's Eve

By Glen Thompson | Updated on November 20, 2001

NEW YORK CITY- The scaffolding is still up and plywood covers most of the ground floor, but Starwood Hotels & Resorts Worldwide Inc. says it will put its long-awaited W New York-Times Square through its paces with a “soft” opening just in time for New Year’s Eve. The property’s retail shop, bar and restaurant all will be open to guests on the last weekend of the year.

Located in the heart of the Theater District at 47th Street and Broadway, the upscale Starwood property is selling two-night-minimum packages starting Dec. 27 through Dec 30. for $399. New Year’s Eve packages go for $499.

“This is the first time the doors will be open to the public,” a Starwood representative tells GlobeSt.com. Preview guests at the 52-story hotel will also have the opportunity to shop at the first W retail store, opening in the hotel Dec. 28. Grand opening ceremonies have not yet been set but are expected to occur in late February, according to Starwood officials.

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