For example, the last report for October showed an average 68% occupancy level at the end of month, following a disastrous plateau of 30% the weekend following the Sept. 11 terrorist attacks in New York and Washington, DC. Normal occupancy levels in the comparable period are 70% to 90%. The break-even point is 65%.
September occupancy averaged 44.6% versus an average 62.1% in August. Average daily room rates in the last week of October were in the $75 to $77 range. A year ago, the range was $85 to $88.
"Rates are not an issue in the Orlando market," Robin L. Webb, a former hotel manager and industry consultant for 30 years, tells GlobeSt.com. "Orlando has always been and continues to be one of the world's best travel values."
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