The mortgage banker feels he can reach his target by zeroing in on the multifamily market, the favorite product among most lenders today.

"Demand is catching up with supply" in metro Orlando's multifamily market, Cohen tells GlobeSt.com. In 1999, for example, 15,000 apartment units came on line. This year, only 6,000 new units surfaced.

"That's barely a year's supply, assuming new apartment construction is going at the same time," Cohen says.

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