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GlobeSt.com SPECIAL: Atlanta's Primary Capital Steps Up Pace in Central Florida

ORLANDO-The Dutch-owned mortgage banking firm will do $100 million in loan volume in metro Orlando this year and predicts at least the same amount in 2002, as new apartment and retail developments come off the drawing boards.

By Alex Finkelstein | Updated on December 03, 2001

ORLANDO-Atlanta-based Primary Capital Advisors, a laid-back mortgage banking industry player in Central Florida for several years, is out to get a bigger share of the pie over the next five years, according to Todd Cohen, vice president and manager of the firm’s Downtown Orlando office.

The mortgage banker feels he can reach his target by zeroing in on the multifamily market, the favorite product among most lenders today.

“Demand is catching up with supply” in metro Orlando’s multifamily market, Cohen tells GlobeSt.com. In 1999, for example, 15,000 apartment units came on line. This year, only 6,000 new units surfaced.

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