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Hotel Markets Outside Denver Hammered

DENVER-Resort areas in Colorado were the hardest hit in the wake of the Sept. 11 terrorist attacks, according to the Rocky Mountain Lodging Report. Occupancy in such venues as Vail and Aspen fell below 30%.

By John Rebchook | Updated on December 04, 2001

DENVER-It’s not just Denver-area hotel markets that suffered a drop in occupancy rates following the Sept. 11 terrorist attacks. Resort areas in Colorado also saw drops in their occupancy rates during October, shows the Rocky Mountain Lodging Report.

“Markets like Denver that were hit the hardest were resort areas, that, like Denver, depend upon air travel,” hotel consultant Robert S. Benton, of Denver-based Robert S. Benton Associates Inc. tells GlobeSt.com. “Some of the tertiary areas outside of Denver, where people can drive to, weren’t hit very hard or in some cases showed improvements from last year.”

The Rocky Mountain Lodge Report is compiled by Ehardt Keefe Steiner & Hoffman in cooperation with the Colorado Hotel and Lodging Association, Benton and W.R. Hopping & Co. The report shows hotel occupancies in Vail in October dropped to an average of 29.4%, down from 34.8% in October 2000. Aspen’s hotel occupancy rate dropped to 29.2% from 44.7%. A category titled “other resorts” fell to 28.2% from 30.7%. Many of the other resorts, such as Breckenridge and Copper Mountain, get many of their visitors from the Front Range, especially during the shoulder seasons of the fall and the spring.

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