Cheltenham's Flowers Brewery To Be Site of Massive Mixed-Use Scheme

LONDON-Interbrew has appointed Salmon Harvester Properties as developer for its former Flowers Brewery in the heart of Cheltenham, Gloucestershire. Salmon Harvester is buying the site from Interbrew, with the brewer retaining a profit share in the success of the scheme.

The five-acre development will provide 200,000 sf of retail and leisure space to create a new leisure quarter in the town centre. There will be 40,000 sf of retail and 50,000 sf of restaurant/A3 space. It will also include a 36,000-sf 11-screen multiplex cinema, a 25,000-sf health & fitness club and a 30,000-sf live entertainment venue, alongside 36 residential dwellings and a 350-space multi-storey car park.

The site already has outline planning consent, granted in 1999. A number of key tenants have agreed pre-lets on the scheme including Cine-UK and Cannons, the health & fitness club operator.