Atlanta, Charlotte and Miami are where the bureau hopes its ad dollars will generate fresh hotel and retail revenue in the first half of next year, according to a blueprint outlined by bureau president Bill Peeper at the group's annual meeting. The bureau will be spending $7 million or about 95% of its total $7.5 million budget for 2002 in the Southeast.

Another $3.5 million from Visit Florida Inc., the state's marketing agency, will be spent to blitz Great Britain. Visit Florida Inc. itself plans to spend a total $20 million on cooperative advertising campaigns from January to June.

The bureau will spend an undetermined amount in the second half on a joint marketing campaign with the Kissimmee-St. Cloud Convention & Visitors Bureau which will be targeting Canada.