The Army-owned and operated hotel near the Magic Kingdom attraction is 99% occupied and not open to the general public. Hospitality industry analysts agree Shades of Green is the most successful hotel operation in the United States, largely because it caters to a captive audience at below-market room rates.

Room rates vary depending on military rank. A private for example, pays $62 per night; captains, $87. Typical room rates in nearby Disney area hotels generally average $150 per night in season when the economy is bubbling. Current Disney area hotels have dropped prices by 50% to 70% at some locations.

The Army will fund Shades of Green's expansion with funds from private lenders. The Army's four global resort locations use room revenue and no federal funding to pay for daily operations. The 500-person staff of fulltimers and part-timers are on the Army's payroll, not Disney's.