The real estate economic consulting company is running computer demand models evaluating over 100 business business types that will complement the city's lifestyle and market position in Central Florida.

"Downtown Winter Park is a Florida landmark that is well-positioned to continue to be one of the most prestigious business and residential addresses in the state," David W. Marks, Marketplace Advisors president, tells GlobeSt.com.

Don S. Martin, director, planning and community development, Winter Park, negotiated the contract with Marketplace Advisors. Marks is a former senior vice president with the Orlando office of Trammell Crow Co. and a former vice president with locally based Real Estate Research Consultants Inc.

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