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Colony Homes Opens Mall Kiosk

CHARLOTTE-The Atlanta-based homebuilder continues its non-traditional marketing efforts, announcing a partnership with Concord Mills. The homebuilder will operate and staff a sales kiosk in the Concord, NC-based mall.

By Mark Clothier | Updated on January 22, 2002

CHARLOTTE-Colony Homes of Atlanta says it has struck a deal with Concord Mills to sponsor one of the mall’s “retail neighborhoods.”

The deal allows Colony Homes to place an information kiosk in the mall, staffed by Colony sales representatives. Placing a sales staff in a mall is the first such move for the company.

Concord Mills is a 1.4 million sf mall with 200 retailers. The mall is at the intersection of Interstate 85, in Concord, NC, 10 miles north of Charlotte. Anchors include Books-A-Million and Bass Pro Shops Outdoor World.

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