GlobeSt.com EXCLUSIVE: C&W to Launch US Alliance Program

NEW YORK CITY-Cushman & Wakefield today will unveil a new strategic initiative, the Cushman & Wakefield Alliance, a six-market network of independent real estate firms branded as C&W-allied companies.

C&W Client Strategies head Derrick Mashore will run the program, which is designed to enhance market share in certain strategic markets, particularly those with a strong industrial base. Each allied firm will be contracted and branded with C&W as a “Member of the Cushman & Wakefield Alliance.”

Included among the charter members are several offices that have enjoyed preferred provider status with C&W as well as a number of former C&W-owned offices. “We have had a history of successful partnership in these markets,” says C&W president of US operations Bruce Mosler. “These firms were selected because they represent the best in class of their kind in their region.”