San Francisco sold the naming rights to 3Com Corp. in 1995 for 6 months for $500k. In 1996, the deal was extended, with the Silicon Valley company paying approximately $900,000 annually to the parks and recreation department.
After 3Com Corp. announced that it would relinquish its naming rights, the city began a search for a new corporate sponsor willing to pay big bucks to have its name on the park, associated with the San Francisco 49ers.
Hall says that Candlestick is an important part of San Francisco's history and feels that revising signage every few years and changing the stadium's name is an expensive and confusing process. Under his resolution, Candlestick will be part of the stadium's name and there is room for another name to be added if the idea meets city approval.
Halls says that a commitment to honoring the name given to the stadium at Candlestick point when it opened in 1960 would also send a message to people who would like to do business with San Francisco. "Not everything and everyone is for sale," he adds.
For many 49ers fans, who did not welcome the name change after 24 years of calling the stadium Candlestick Park, the resolution will be appreciated.
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