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City Supervisor Wants the Candlestick Name Back

SAN FRANCISCO-A SF Supervisor has introduced a new resolution that may stop the search for a new corporate sponsor for the naming rights to 3Com Park and bring back the Candlestick name permanently.

By Michelle Savage | Updated on January 28, 2002

SAN FRANCISCO-San Francisco Supervisor Tony Hall has introduced a resolution to the city that would make the name Candlestick a permanent fixture of San Francisco’s football stadium, regardless of who bids highest for the park’s renaming rights.

San Francisco sold the naming rights to 3Com Corp. in 1995 for 6 months for $500k. In 1996, the deal was extended, with the Silicon Valley company paying approximately $900,000 annually to the parks and recreation department.

After 3Com Corp. announced that it would relinquish its naming rights, the city began a search for a new corporate sponsor willing to pay big bucks to have its name on the park, associated with the San Francisco 49ers.

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