This is the company's first presence in the New England area. In a statement sent to GlobeSt.com, Lee Rubinstein, who will head the office here, says that despite the current recession he believes that there "is a window of opportunity for a new organization here in New England--clients are looking for alternatives that may provide them better results for their dollar spent." Rubinstein adds that he anticipates that potential clients will need to "reinvigorate" their sales and marketing activities now in order to see profitable results by next year.

In a released statement, David H. Dreyfuss, Broad Street's founder, president and CEO, says, "The consolidation of the New England marketplace has created an opportunity for us to enhance our presence in the region," he says. "Our Boston office will strengthen our growing global capabilities and offer New England customers the alternative they have been looking for."

Among Broad Street's clients are Credit Suisse First Boston, John Hancock, Terra Lycos, Houghton-Mifflin, S.G. Cowen, AOL/Time Warner, DaimlerChrysler, AT&T Wireless, Accenture, Amvescap, and Pfizer. The Company is a division of Incepta Group Ltd., a London-based communications and marketing organization with 56 offices worldwide.