"Downtown LA is on a roll," says Carol Schatz, the president and CEO of Central City Association. She calls the area the "last big urban frontier in the US," but cautions that it is still a hostile environment. Chiefamong her concerns is the lack of "real political will" needed to reinvent the sector into a true 24/7 city.

The elements for renewal are in place, she adds optimistically. The private sector has paved the way with over $50 million in a business improvement district program that improved the neighborhood. But a thriving downtown will not succeed, she went on to say, without converting old office properties to residential use. She expects 8,400 housing and mixed-use environments to be created by 2004.

Tom Gilmore, president, Gilmore Associates, agrees that finally there's a "good buzz" about downtown. He sees the downtown as a niche real estate area with great potential for residential growth that his company is ready to exploit. The turnaround is only just beginning, and Gilmore sees the effort as long term. A positive sign is that in this time of recession the "numbers for downtown are going up."

One of the reasons for that up-tick can be directly attributed to Tim Leiweke, president and CEO of Anschutz Entertainment Group, responsible for the hugely visible and flourishing downtown Staples Center. Staples Center cost $400 million and brought 3 million visitors to downtown in 2001.

Leiweke says that his company was committed to spending an additional $1 billion for a 30-acre mixed-use development around the stadium. The 4-msf project will be divided 40% hospitality, 30% entertainment/retail/convention, 20% residential and 10% office space.

Key to the success of his proposal is partnering with a hotel to anchor the site. He proposes a subsidy from the city that would reinvest the room tax back into the property, offering no risk to the taxpayer and no new taxes. If the city agrees, Leiweke assures the hotel will be built.

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