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Fairgrounds Naming Rights Finding No Takers

DEL MAR, CA-Of 300 companies solicited for naming rights to the Del Mar Fairgrounds, only 50 have responded and all have declined to open their wallets. Some three million visitors pass through the fairgrounds' entrance each year.

By Randyl J. Drummer | Updated on February 05, 2002

DEL MAR, CA-Only 50 out of 300 companies solicited for naming rights to the Del Mar Fairgrounds have responded so far. All have said “no.”

Officials say it is early in the process and finding a sponsor could take a couple of years. Specialists in sports marketing say the fairgrounds doesn’t really get enough regular television exposure to make it a key draw for a corporate sponsor.

Naming rights of the state-owned fairgrounds — which would be the first in the nation for that type of facility — are worth about $735,000 a year, according to a branding consultant. Sempra Energy declined the opportunity because of the limited audience, however.

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