But so far, the dice have been rolling straight sevens for the 47-year-old developer and specifically for its Atlanta regional office which specializes in developing mall-peripheral power centers and neighborhood grocery-anchored properties.

North American plans to start site work in March and break ground by fall on Camp Creek MarketPlace at Interstate 285 and Camp Creek Parkway, Atlanta's newest retail hotbed. Store openings are scheduled in the second quarter of 2003.

Preleasing activity in only the last 12 months is at 70%. National tenants are committing to five-year to 20-year leases at rents of $9 per sf to $22 per sf. A total 497,000 sf has already been booked. The estimated annual rent roll for that amount is $7.7 million based on average asking rent of $15.50 per sf.