LONDON-Investor sentiment towards the European hotel sector has weakened sharply following the events of 11 September, according to a Jones Lang LaSalle Hotels’ survey of the sector’s top investors and owners.

But they only expect short-term performance to suffer and the majority of investors believe that the medium term outlook for Europe’s hotel markets is strong according to Arthur de Haast, managing director Europe at Jones Lang LaSalle Hotels.

Investors believe occupancy and ADR are set to fall further in the short term, with London forecast to be one of the worst performers. London has suffered because of its reliance on US business. Transatlantic travel has been hit first by the general economic downturn in the USA, then by foot and mouth and then by 11 September.

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