Watkins will be based in Phoenix and be in charge of growing the company's brands with a team of franchise sales personnel and developers in the region. The brands are Inter-Continental, Crowne Plaza, Holiday Inn, Holiday Inn Express and Staybridge Suites.

Besides Tishman, Watkins is a former executive with the Ritz Carlton Hotel Co. and Deloitte & Touche. At Tishman, Watkins was senior vice president, investment banking group.

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