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European Hoteliers Grit And Grin After 2001

AMSTERDAM-Last year started well but 11 September hit the European hotels industry hard. Andersen's Hotel Industry Benchmark survey says that determination by hoteliers made the market rally.

By Charlie Jacoby | Updated on February 27, 2002

AMSTERDAM-It was a year of two halves. Hotel industry adviser Andersen’s 2001 Hotel Industry Benchmark Survey found that across Europe hotels reported an average annual occupancy of 66%, a decline of 4.4% on 2000. But average room rates moved ahead marginally to reach €112 ($98).

There was a marked difference in the performance of the market pre and post-September 11. Prior to the events of September 11, revenue per available room (revPAR) across all European hotels was up 1.8%. A decline of 13.9% in the last four months of the year resulted in revPAR ending the year at €74 ($64), 3.9% down on 2000 levels.

Julia Felton, director of Hospitality Knowledge Services at Andersen said:’despite the tough trading conditions during the year, the industry has largely managed to weather the storm. Against the backdrop of a slowing global economy, as 2001 progressed the odds stacked up against hoteliers, with the outbreak of Foot and Mouth Disease and the atrocities of 11 September significantly impacting demand. Despite declining occupancy, however, European hoteliers in most cities have risen to the challenge and managed to record increases in average room rates’.

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