Haynie attributes a large part of the lower collections total to discounted room rates following the Sept. 11, 2001 terrorist attacks and the shrinking economy nationally.
January occupancy was 54% versus 63.2% in January 2001, according to Smith Travel Research of Hendersonville, TN. Average room rates dropped to $91.83 compared to $101.34 for the comparable month last year.
Resort tax collections are crucial to Orlando's tourism industry because they pay for the $750 million Orange County Convention Center expansion and fund year-long marketing programs for the area's 113,800 hotel and motel rooms and 20,000 timeshare units.
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