Bloomingdale's Eyes SoHo Location

NEW YORK CITY-GlobeSt.com has confirmed reports stating that Bloomingdales is negotiating a deal to open a second Manhattan store. The new branch would be located on Broadway in SoHo.

“We are in discussions with the city about the possibility of another location in SoHo.” says Anne Keating, senior vice president of public relations for Bloomingdale’s, adding that the new store will not replace the store’s famous 59th Street flagship. “It’s an additional location,” she tells GlobeSt.com.

Keating confirms reports published today stating that Bloomingdale’s parent company, Federated Department stores, has signed a letter of intent to lease space at 504 Broadway. Constructed in 1860, the 100,000-sf building is located just north of Canal Street. Keating would not disclose the range of incentives it would take to bring Bloomingdale’s Downtown. But if a deal is struck, Keating says she will release a timeframe for the project “within a couple of months.”