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New Director for Anti-Development Campaign

LOS ANGELES-California political veteran Chad Griffin has been hired to direct all aspects of a campaign to stop Washington Mutual Bank's massive luxury housing and retail development in the Santa Monica Mountains.

By Peter Landau | Updated on March 14, 2002

LOS ANGELES-Rob Reiner and Chris Albrecht, co-founders of Rally to Save Ahmanson Ranch, have hired California political veteran and former White House aide Chad Griffin as director of the campaign to stop Washington Mutual Bank’s massive luxury housing and retail development in the Santa Monica Mountains.

Griffin will oversee all aspects of the campaign including the paid advertising, political outreach, coalition building, and grassroots activities for the effort to educate Southern Californians about the quality of life and environmental consequences of Washington Mutual’s planned development. Griffin also joins the board of directors as the Vice Chairman. Other members include Albrecht, Reiner and Martin Sheen.

Previously Griffin served as campaign manager for two successful California initiatives–Proposition 10 and No on 28. Under Griffin’s leadership, in 1998 Proposition 10 won voter approval despite a more than $40 million campaign waged by the tobacco industry. The initiative placed a 50-cent tax on cigarettes and today raises more than $650 million a year for health and education programs for the state’s youngest children. The following year, Griffin again led the campaign against Proposition 28, a tobacco industry attempt to repeal Proposition 10. Proposition 28 was defeated by 72 percent of California voters.

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