"The addition of Planet Retail Studios to our firm is a strategic business decision to expand our specialty retail capabilities," says Mitch Smith, MulvannyG2 president. "Planet Retail Studios' branding and imaging expertise will be an immediate resource to our retail clients."
The staff of Planet Retail Studios will move to MulvannyG2's Bellevue corporate headquarters to help form MulvannyG2's new specialty retail studio, which will specialize in new concept and prototype retail design. This new studio will combine the prototype design talents of Planet Retail Studios' staff with the roll out retail horsepower of MulvannyG2.
The design goals of this new specialty studio are to increase sales-per-sf for retail clients and increase theirbrand equity in the marketplace. Smith says the combination of Planet Retail Studios' branding expertise with MulvannyG2's retail experience will greatly expand the services MulvannyG2 offers its clients.
One of Planet Retail Studios' clients that the new MulvannyG2 specialty retail studio will continue to do work for is the Seattle Seahawks. The studio will help position the Seahawks' retail products in the team's new stadium store so they appeal to a wider audience.
"We design strategically from the inside out, where traditional architecture firms design from the outside in," said Eduardo Alfonso, director of branding for the new retail studio. "Our fresh approach has helped our retail clients increase their sales anywhere from 30 to 130 percent."
Planet Retail Studios recently completed work for Office Depot to revitalize their brand and interior space. The Office Depot design solutions included making the store easier to navigate by using colors, materials, and fixtures to communicate improved technology. Other clients included the Seattle SuperSonics, Miller Brewing Company, Nike, Great Harvest Bread,and Wizards of the Coast retail stores.
MulvannyG2 specializes in architecture and interior design for retail, office, industrial, interiors and international practice areas. Some of the firm's retail clients include Costco Wholesale, Nike, Lowe's, FAO Schwartz, Fred Meyer, Best Buy, Borders Books & Music, Safeway, Anthony's Restaurants, and Target.
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