A number of top firms vied for the plum assignment of marketing the 33-story tower at Broadway and Exchange Place. Cushman senior director John Wheeler says C&W's Downtown presence helped put it over the top. "What we represent is the strongest Downtown brokerage and they wanted to put that at their disposal," he tells GlobeSt.com. Wheeler, along with C&W brokers Frank Cento, Christopher Krantz and Nathanael Pennington will spearhead the operation.

According to Wheeler, Crown Properties president and founder Davar Rad is one of many Lower Manhattan building owners who are starting to rethink their leasing and management strategies. "Owners of properties Downtown recognize that they have to outperform their competition by making changes," he tells GlobeSt.com. "We're responding to that. [The Downtown office market] is going to be ultra-competitive for the foreseeable future."

Rad says that by keeping close tabs on the economy he realized that some new talent was needed at 61 Broadway. "We know the market is having trouble so we wanted to choose a team to make sure of our continued success," he tells GlobeSt.com. "You have to be proactive. You can't wait 'til you get hit on the chin before you decide to get back in the game. Our occupancy is high because we invest in our properties ahead of the curve. Now we are investing in human capital ahead of the curve."

As to severing ties with JLL, Rad says the relationship had simply run its course. "It was time. We had four good years together. They did well and we did well. But we thought it was time for a change. It was nothing anybody did or said."

A spokesperson for JLL concedes the loss but says it's just another slice of life in the world of New York real estate. "JLL held the agency for four years," she tells GlobeSt.com. "They thought they did a great job. They brought the property to the occupancy it has reached now. It just happens in this business. They went into competition with several firms and C&W was awarded the agency."

While the building is currently about 90% occupied, Wheeler says that's a noticeable drop from a year ago, when the property enjoyed 98% occupancy. "Vacancies were creeping up and there's more rollover coming," he notes. He adds, however, "the nature of the building is that you have controlled rollover, so there's no large traunch of space, but you have to keep ahead of it."

One challenge that C&W will face is the property's preponderance of small vacancies, some less than 2,000 sf. Wheeler says Rad "is looking to combine some of these units so we can go after midsize tenancy." Wheeler notes that three contiguous floors comprising 58,000 square feet can currently be configured for "large users who would look for a B-plus caliber building versus newer class A product. We're also catering to the 8,000- to 11,000-sf range and we'll continue to have availability for small users."

Office space asking rents, currently in the mid-to-upper $30s, were scheduled to be reevaluated yesterday. "61 Broadway is in the top of the prewar market category. It generally commands a premium [lease price]," Wheeler states.

The 660,000-sf office tower was built in 1916 by Robert E. Dowling from a Francis Hatch Kimball design. Kimball, a preeminent New York City architect in the early 1900s, is noted as the first architect to use the caisson system for foundations and was regarded as the father of the modern skyscraper. Crown Properties has owned the building since 1998.

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