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Hoteliers Using Internet Discounts to Fill Rooms

ESCONDIDO, CA-Hotel chains are using Internet discounting to fill rooms caused by the softening of the U.S. travel market, one local hotel analyst is finding. San Diego ranked seventh among the top 25 U.S. travel markets for room occupancy and prices through February.

By Randyl J. Drummer | Updated on April 05, 2002

ESCONDIDO, CA-Robert Rauch, managing director of the West Coast office of InterBank-Brener, a San Diego hotel advisory firm, says hotel chains are turning to Internet discounting in hope of fill empty rooms caused by the softening of the U.S. travel market.

Rauch made the observation at San Diego North Convention and Visitor Bureau’s annual meeting at the California Center for the Arts in Escondido. More than 300 business and civic leaders gathered to hear about trends related to the embattled tourism, hospitality and travel industries.

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