Jeff Senior also holds a vice president's title, handling global brand strategy for the company's Americas region.

Collazo reports to chief operating officer Steve Porter. Senior reports to brand president Ravi Saligram.

At Washington, DC-based Marriott, Collazo was vice president of strategic brand knowledge for four years. With Memphis, TN-based Promus, he handled administration and management of market and customer tracking systems and the development and communication of strategic briefs.

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