That will mean focusing on a two-mile to three-mile radius instead of the traditional five-mile circle suburban malls have been used to, Marks says.
If the smaller centers can't do that, they won't survive among new players such as the 1.3-million-sf, $250 million Mall at Millennia, the expanding 1.6-million-sf Florida Mall and the planned $200 million Altamonte Springs Town Center.
"Central Florida is fairly retail-saturated, so all new developments will, to some extent, take customers away from existing retail facilities," Marks says.
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