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Doubletree Loses Boisie Franchise

BOISE, ID-WestCoast Hotels, which acquired the 182-room hotel in December, decides to self-title the the hotel in part to eliminate the franchise fee it was paying Doubletree.

By Janet Parker | Updated on May 01, 2002

BOISE, ID-It was one of two Doubletree properties picked up by WestCoast Hospitality Corp. in its December acquisition of the entire Red Lion chain. Now, the 182-room three-star hotel at 1800 Fairview Avenue flies under its new flag as the WestCoast Hotel Boise Downtown.

WestCoast’s year-end acquisition included the 182-room seven-story property, one other Doubletree, and the entire Red Lion Hotels & Inns brand. Since, the Spokane-based hotelier has been evaluating all of its properties to determine which brand would be appropriate for each. Stephen Barbieri, VP and chief communications officer tells GlobeSt.com, “We decided to re-brand this hotel in part because the company was leaking franchise fees. We owned the property but were paying a franchise fee to Doubletree.” Now, says Barbieri, the fee amount can be added to the profit column.

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