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Starwood Names New W Hotel Exec

WHITE PLAINS-Veteran hotelier Robert Koren recently arrived back in the U.S. after an extended stint in Spain in order to take over as vice president of operations for Starwood Hotels & Resorts Worldwide's W Hotels division.

By John Jordan | Updated on May 01, 2002

WHITE PLAINS-Starwood Hotels & Resorts Worldwide, Inc., has tapped veteran hotel executive Robert Koren to spearhead its W Hotels expansion efforts here and overseas.

Koren has taken on the assignment as vice president of operations for W Hotels and is now based at the hotelier’s offices in White Plains, Starwood officials say. He replaces Guy Hensley, who was previously named a regional vice president and heads up all of Starwood’s flagged properties out of its New Orleans regional office.

Koren will be responsible for the future development of the W brand and will also oversee the 16 existing properties that comprise the W hotel portfolio. He most recently was area manager of Starwood’s award winning luxury properties — Costa Smeralda and Malta hotels in Spain.

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