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Nash Finch Launches Hispanic Grocery Chain

MINNEAPOLIS-The first Avanza store has opened in Denver, but the Minneapolis-based food retailer and distributor plans to expand to meet a fast-growing market of 35 million US citizens.

By Jim McCartney | Updated on May 03, 2002

MINNEAPOLIS-Nash Finch, a Minneapolis-based food retailer and distributor, has opened a new specialized food store concept called Avanza, which will focus on the Hispanic market. The stores carry an array of products and services geared for the Hispanic shopper, a market untapped by national chains.

The first store recently opened in Denver, and Leticia Calzada, the consul general ofMexico, attended its grand opening. Calzada says the cooperative retail effort would benefit people of Mexican descent living in the US.

“Our opening reflects the growing impact of this culture, now exceeding 35 million citizens and representing approximately 12.5% of the total US population,” says Ron Marshall, president and CEO of Nash Finch. “The Hispanic population grew at a rate of nearly 58% in the last decade.”

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